What Does What Is A Secondary Dimension In Google Analytics Do?

What Is A Secondary Dimension In Google Analytics for Dummies

If this does not sound clear, below are some instances: A purchase occurs on an internet site. Its measurements can be (yet are not limited to): Deal ID Discount coupon code Most recent website traffic resource, and so on. A customer logs in to a web site, and we send out the occasion login to Google Analytics. That event's custom measurements could be: Login technique Individual ID, and so on.


Also though there are lots of measurements in Google Analytics, they can not cover all the feasible situations. Therefore customized measurements are required. Points like Web page link are universal and apply to several instances, however what if your organization sells on-line courses (like I do)? In Google Analytics, you will not locate any type of measurements relevant specifically to on the internet training courses.


Enter Custom-made Dimensions. In this blog article, I will certainly not dive deeper into custom measurements in Universal Analytics.




The scope specifies to which events the dimension will use. In Universal Analytics, there were four extents: User-scoped custom-made dimensions are used to all the hits of a user (hit is an event, pageview, and so on). As an example, if you send out User ID as a customized measurement, it will certainly be put on all the hits of that specific session and also to all the future hits sent out by that user (as long as the GA cookie remains the exact same).

The Greatest Guide To What Is A Secondary Dimension In Google Analytics

You might send the session ID custom-made measurement, and also if you send it with the last occasion of the session, all the previous events (of the same session) will get the value. This is performed in the backend of Google Analytics. dimension uses only to that particular event/hit (with which the dimension was sent out)


Even if you send out several items with the same transaction, each product might have different values in their product-scoped customized measurements, e. g.


Why am I telling you this? In Google Analytics 4, the session extent is no much longer available (at least in custom dimensions). If you desire to use a measurement to all the occasions of a particular session, you should send that measurement with every occasion (that can be done on the code level (gtag) or in GTM).

Indicators on What Is A Secondary Dimension In Google Analytics You Need To Know

It can be in a cookie, information layer, or elsewhere. From currently on, customized measurements are either hit-scoped or user-scoped (previously called User Qualities). User-scoped custom-made dimensions in GA4 work likewise to the user-scoped measurements in Universal Analytics yet with some differences: In Universal Analytics, a user-scoped personalized measurement (set in the middle of the user session) was applied to EVERY event of the very same session (also if some event happened before the dimension was established).


Also though you can send out custom-made product data to GA4, right now, there is no chance to see it in reports appropriately. Ideally, this will be altered in the future. Or am I missing out on something? (allow me recognize). GA4 currently supports item-scoped customized measurements. Eventually in find out here now the past, Google claimed that session-scoped customized dimensions in GA4 would more helpful hints be offered also.


When it comes to custom measurements, this range is still not available. And also now, allow's transfer to the 2nd part of this blog article, where I will certainly show you how to set up custom measurements and where to discover them in Google Analytics 4 records. Let me begin with a basic review of the procedure, and then we'll take an appearance at an instance.




You can just send the occasion name, state, "joined_waiting_list" and after that include the criterion "course_name".

Some Known Questions About What Is A Secondary Dimension In Google Analytics.

Because case, you will require to: Register a parameter as a customized definition Start sending custom-made criteria with the occasions you desire The order DOES NOT matter right here. You should do that rather a lot at the very same time. If you begin sending out the specification to Google Analytics 4 and also just register it as a custom-made measurement, claim, one week later on, your records will certainly be missing out on that one week of information (because the enrollment of a custom measurement is not retroactive).


Whenever a visitor clicks on a menu thing, I will send out an visit event and also two extra parameters (that I will certainly later register as custom-made dimensions), menu_item_url, and also menu_item_name.: Menu web link click tracking trigger problems differ on a lot of sites (due to the fact that of various click classes, IDs, and so on). Try to do your finest to use this example.


Go to Google Tag Manager > Triggers > New > Just Hyperlinks. By producing this trigger, we will certainly enable the link-tracking functionality in Google Tag Supervisor.


Go to your web site as well as click any of the menu web links. Click the first Web link, Click event as well as go to the Variables tab of the preview setting.